In this era of high cost and marginal profit, the outsourcing of logistics adds value and provides business opportunities to a corporation through market planning that incorporate logistics strategies that matches the goals of the corporation and through an integrated marketing-logistics approach, giving the corporation a competitive edge.
There are three generic competitive strategies according to Porter (1980): cost, focus, and differentiation. More than cutting back on cost, logistics make it easier for the corporate to concentrate on improving core abilities by creating differentiation of product or services. |